Most companies have chief executive officers and chief operating officers, but Vonage may be the first to introduce a chief generosity officer.
Vonage, the VoIP service provider, introduced an ad campaign on Monday that features a new brand representative: a crazed and very hairy man who looks like he could have been an extra from Geico's caveman campaign. In the first video, the man rants on the street about phone companies "living in the Stone Age" with "barbaric pricing models."
"What we need is a company that connects us with generosity," the man says to passers-by. One of those passers-by happens to work for Vonage, and he hires the would-be Geico caveman as the company's new chief generosity officer. Read more...
More about Ads, Vonage, Business, and Advertising
via Make Your Own Website Tools Tips Tricks http://feeds.mashable.com/~r/Mashable/~3/ug0pj5ZL00s/ Best WordPress Hosting
No comments:
Post a Comment