9 Tips to Maximize YouTube's Marketing Potential

Most social media strategies involve routine updates on Facebook and Twitter — and if they're particularly ambitious, Instagram and Pinterest. Even if they do create video content, few marketing teams have discovered how to access the full viral potential of YouTube. But a great video, optimized for sharing, can catapult a startup into trendiness.

SEE ALSO: 5 Reasons to Choose Vimeo Instead of YouTube

Successful young entrepreneurs shared their smartest YouTube marketing strategies, and here's what they had to say.

1. Partner With YouTube Celebrities

There are many YouTube users who have hundreds of thousands of subscribers. Research to find YouTube users whose audiences may be interested in your product or service and partner with them. Have them talk about you in their videos. Give them freebies. For example, if you're in the beauty space, partner with "beauty gurus" — girls who do hair and makeup tutorials. —Emerson Spartz, Spartz Read more...

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