Open up The New York Times on your iPad this Sunday, and you'll catch a glimpse — or more likely, several — of one of the first ad takeovers on the app.
To promote its latest summer series, Ray Donovan, the Showtime network has purchased every single ad slot in the Times' iPad app for a single day. Ads come in the form of videos, appearing interstitially and in expandable banner units alongside article and section pages.
Each video — there are 26 unique versions in all — is set to play automatically. That may sound invasive, and some will no doubt find it so, but at least there's no sound unless you turn it on. Tap on a video and Information "hotspots" will appear, inviting you to learn more about the series and its characters. At the end of each video you can download the season premiere episode, for free. You'll also be prompted to download the trailer song from iTunes and install Showtime's iPad app. Read more...
More about Advertising, Mobile Advertising, New York Times, Showtime, and Ipad App
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