Every day we are inundated by brands fighting for our attention; how can you possibly make your startup top of mind? Marketing your startup in today's competitive business economy is undoubtedly difficult, but there are steps you can take to make sure your startup gets a fighting chance at success
Before you read the following tips, make sure you have a firm grasp on two key things. First, you want to make sure that all of your marketing strategies identify and build upon what makes your business unique in your space — so identify what those characteristics are and keep them in mind as you plot out your tactics. Secondly, identify what the goals of your marketing strategy are: Do you want to gain social followers, convert prospective customers into purchasing customers or merely increase brand awareness? Knowing exactly what you want to gain from your marketing efforts will help you choose the best tactics. Read more...
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