It seemed like a good idea at the time? That's the the best we can come up with for the reasoning behind a sneaker company's controversial advertising campaign, which backfired massively, and forced the company to apologize to dog lovers everywhere
The idea was logical enough: Pearl Izumi shoes provide such excellent support and function that you'll end up outlasting your trusted canine running companion. However, things went off the rails when the company got a bit hyperbolic by asserting that the shoes are actually a threat to your dog's life, and that you'd better learn how to perform CPR lest ol' Spot dies from exhaustion. Read more...
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