During the tape-delayed Primetime Creative Arts Emmys aired on Saturday night, Netflix wasn't the only web entity winning awards. A YouTube series and several TV networks' digital media programs were honored for their achievements in multiplatform storytelling, interactivity, social TV experience as well as user experience and visual design.
Although the television academy has recognized interactive media in the past, it placed a bigger emphasis this year on the digital content and second-screen experiences from creators on platforms like YouTube or from major networks
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