There’s something particularly alarming about counterfeit food and medicine. Knockoff pharmaceuticals have been found to contain chalk, brick dust, paint, pesticides and even traces of human fetuses. The fakes, taken together with substandard meds, cause upward of 100,000 deaths annually.
Luckily, rubbing out knockoff ingestibles may soon get easier. Honolulu-based startup TruTag Technologies this month brought to market edible bar codes that can be integrated directly into both edible and nonedible products. The so-called TruTags, which can be scanned to authenticate a product, are the size of a dust speck and thinner than a strand of hair. “A gram of TruTag microparticles contains over 12 million unique tags,” says the company’s president, Kent Mansfield. Read more...
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