Carl asks,
What metrics are most important to my mobile app business?
Great question, Carl — this is both an easy and difficult question to answer. There isn't a one-size-fits all set of KPIs, but what follows is a primer that will provide a few things to think about.
Obviously downloads are a key metric for any app provider, but the number means nothing without context. "Downloads only enable an app to succeed, they do not indicate actual success," says Brant DeBow, EVP of technology at BiTE Interactive. "Too many brands are still concerned with 'eyeballs,' treating apps as if they are a TV ad." Read more...
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