Instagram can make any situation look better: Flowers appear rosier, skies brighter and complexions clearer. Even garbage can become a work of art on the mobile photo-sharing platform.
About a year ago, Jeff Kirschner was walking with his two young children through the woods, when his daughter Tali noticed a can on the ground. "That's not supposed to be there," Tali noted to her father
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That reminded Kirschner of his days at summer camp. The camp director would ask each of the 200 campers to pick up a couple pieces of garbage before their parents visited; it only took a small effort to clean the entire premises. Kirschner wondered if this same model of crowdsourced cleaning could apply to the planet as a whole. Read more...
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