Facebook wants a slice of the video advertising market — and not just the online video ad market, but TV, too.
Facebook is reportedly preparing for the launch of a video advertising program this fall, which would bring :15 second ads to the news feeds of hundreds of millions of users.
Now, the company is trying to drum up advertiser interest. During Facebook's second quarter earnings call last week, COO Sheryl Sandberg happened to mention that 88 million to 100 million residents of the United States use Facebook during prime-time TV hours. Those figures were reinforced in a Facebook-sponsored Nielsen study released Wednesday, which found that among the 25-to-34-year-old demographic, Facebook has a daytime reach "comparable to or exceeding" the four major networks used in the study. (Let's assume those networks are ABC, CBS, NBC and Fox.) Read more...
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