Monday, December 2, 2013

What Problems Will the ACA Cause Next Year?

White House - ACA


Much of the recent discussion of the Affordable Care Act (ACA) has concentrated on the malfunctioning health insurance exchange website and the termination notices that many individual market insurance purchasers have been receiving. That’s not surprising because the media concentrates on the here and now, and these problems are currently inconveniencing a lot of people.


But as the federal government solves these problems, attention inevitably will turn to the negative effects of the health care law on employment and consumer spending. Both will emerge as issues in 2014, when consumers react to ACA-driven changes in the cost of health insurance, and small business owners grapple with the employer mandate.


Affordable Care Act Premium Increases


Health insurers are likely to raise premiums for 2015 for customers obtaining insurance through the new health care exchange. Fewer young healthy people are likely to buy insurance through the new exchange than the government originally had anticipated. While older and sicker people who need to cover pre-existing conditions will likely persist in getting coverage through a tough-to-use website, a larger-than-expected fraction of young and healthy people will likely pay the penalty for non-insurance.


The end result will be an older and sicker risk pool than policy makers had hoped for, which will cause insurers to raise premiums for 2015.


Once Americans can sign up for health insurance online, many of them will find out that the plans they can purchase have high deductibles. Those deductibles, combined with notices of rising premiums (which will be sent out by insurers sometime next year), will strain consumers’ household budgets. This sticker shock will dampen consumer spending (probably in the second half of 2014), just as big retailers like Wal-Mart are now predicting.


Affordable Care Act Job Loss


As small businesses prepare for the employer mandate, they will cut hiring and trim workers’ hours. Because companies with 50 or more employees now need to offer health care coverage to full-time workers, businesses will cut some worker hours to part-time levels. Recent surveys by the International Franchise Association and the U.S. Chamber of Commerce, the International Foundation of Employee Benefit Plans (IFEBP) and the Gallup Organization indicate that between 12 and 18 percent of employers have already begun converting full-time jobs to part-time in response to the new law. The numbers will only grow as we get closer to the start of the employer mandate.


Unable to absorb the cost of employee health insurance, small businesses in low margin industries will cut hiring. The IFEBP survey showed that 7 percent of small companies have already cut employment in response to the law, while the Gallup poll indicated that 19 percent have shed workers.


Future hiring plans will also be trimmed. More than four-in-ten respondents to the Gallup poll said they “have held off on plans to hire new employees” and nearly four-in-ten “have pulled back on plans to grow their business” in response to the ACA. One-in-four small businesses has indicated that they will “reduce hiring” in response to the new law.


The layoffs and hiring cuts will be concentrated among businesses with just under 50 employees, as companies seek to keep their work forces below the cut-off at which they have to offer employee health insurance. The IFA-Chamber survey reveals that more than half (52 percent) of businesses with between 40 and 70 employees plan to “make personnel changes” to remain below 50 workers.


Some companies will respond to the law by dropping employee health insurance. The IFA-Chamber survey indicates that more than one quarter (28 percent) of businesses surveyed will drop employee health insurance coverage and pay the penalty for non-insurance in 2015, when the employer mandate begins.


While the termination notices and problems with the health care exchange website are today’s headlines, the major economic costs of the new health care law will not be felt until later next year. Americans should expect a slight softening of consumer spending and a modest decline in workers’ hours and employment as the new law goes into effect.


White House image via Shutterstock


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How to Set A Fallback Featured Image Based on Post Category in WordPress

Recently, one of our users asked us how they can set default fallback post thumbnail for specific categories in WordPress. In our previous tutorial, we showed how to set a default fallback image for WordPress post thumbnails tutorial. In this article, we will show you how to set default fallback featured image for specific categories in WordPress.


Displaying category images in WordPress when no post thumbnail is found


Note: This is an intermediate level tutorial that will require you to know HTML, CSS, and the basics of WordPress theme structure.


Scenario:


Let’s say you have a blog where you assign a single category to each of your post (check out our guide on Categories vs Tags). You can show a fallback image based on which category a post is assigned to.


It is particularly useful when you are often faced with situation when there is no featured image available for a post. Your branded image may not match the theme of the post, but if you are using a category specific image, then it will still look relevant.


Setting Category Images in WordPress without a Plugin


Previously on WPBeginner, we showed you to set category images in WordPress. However, for this tutorial you would need to set up category images manually without a plugin. Check out our Theme Cheat Sheet tutorial and beginner’s guide to pasting snippets in WordPress.


First thing you need to do is create images for your categories. Use category slug as your image file name and save them all in the same format, e.g. jpg or png.


Now the problem is that your WordPress theme may be using different image sizes in different templates. Like for example, you may have smaller post thumbnails on the archive pages and larger featured images on the single posts. We will let WordPress handle the re-sizing of images. To do that you need to upload your category images to your WordPress site from Media » Add New. During the upload, WordPress will store your category images, and create sizes defined by your theme and those under Settings » Media screen.


After uploading category images, you need to move them to a different directory. Connect to your website using an FTP client like Filezilla and go to /wp-content/uploads/ folder. The category images you uploaded will be stored in the month folder. Example: /uploads/2013/12/


Create a folder on your computer’s desktop and name it category-images. Now download all your category images and all the sizes WordPress created for them to this new folder on your desktop. Once the download is finished, you need to upload the category-images folder to your /wp-content/uploads directory. Doing this will allow you to have all your category image sizes in a separate folder which is easy to call into your theme.


Displaying Catagory Images in WordPress Templates


Before we move on to set these images as default fallback images, lets take a look at how you would display them in your themes. For example, you can display these images at the top of your category pages.



<?php
if ( is_category() ) {

$thiscat = get_category(get_query_var('cat'),false);

?>

<img class="category-thumb" src="<?php echo bloginfo('url'); ?>/wp-content/uploads/category-images/<?php echo $thiscat->slug ; ?>-50x50.jpg" alt="<?php echo $thiscat->name; ?>" />


This is how it appeared on our demo site’s category archive page.


Displaying a category icon image on category page


Displaying Category Image as Default Fallback Featured Image


Now we are going to show you how to display a category image as the default fallback featured image or post thumbnail when a post does not have its own featured image.


Note: Please backup your theme files before making any changes.


Inside your loop, where your theme is displaying the featured image or post thumbnail, replace it with this code:



<?php if ( has_post_thumbnail() ) : ?>

<div class="entry-thumbnail">
<a href="<?php the_permalink(); ?>"><?php the_post_thumbnail(); ?></a>
</div>

<?php else :
$category = get_the_category();
?>
<div class="entry-thumbnail">
<a href="<?php the_permalink(); ?>"><img src="<?php bloginfo('url'); ?>/wp-content/uploads/category-images/<?php echo $category[0]->category_nicename ; ?>-150x150.jpg" alt="<?php the_title(); ?>" /></a>
</div>

<?php endif; ?>

This code looks for a post thumbnail. If it finds one, then it displays the post thumbnail. Otherwise, it looks for the category a post belongs to and then displays the category image. We have added -150×150 in the image file name because this is the post thumbnail size in our demo theme. Your theme may be using a different size for post thumbnails, so you need to use that size instead.


Please note that your theme may already have <?php if ( has_post_thumbnail() ) : ?> line and the next few lines that display post thumbnail. You can skip those lines if your theme already got them.


That’s all, we hope this article helped you add fallback featured image based on post category. For feedback and questions, please leave a comment below.


To leave a comment please visit How to Set A Fallback Featured Image Based on Post Category in WordPress on WPBeginner.







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WordPress Hosting Tips

Saturday, November 30, 2013

Events, Awards and Contests Not to Miss

Welcome to our latest curated list of events, contests and awards for small businesses, solo entrepreneurs and growing companies. To see a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar.






Featured Events, Contests and Awards


2014 BIG Innovation Awards 2014 BIG Innovation Awards

December 06, 2013, Online


The BIG Innovation Awards recognize organizations and people who bring new ideas to life. Whether that idea is big or small, these ideas change the way we experience the world. We recognize every innovation that our judges deem worthy!

Hashtag: #bigawards




Small Biz Big Things Denver - With Chris Brogan Small Biz Big Things Denver – With Chris Brogan

December 10, 2013, Denver, CO


Denver small business owners get a huge dose of practical marketing insight. Sponsor: Infusionsoft.


Chris Brogan, online marketing celebrity, keynotes, along with Zack Mangum, Ramon Ray and Travis Campbell.


Hashtag: #smallbizbigthings

Discount Code

early25 (25% off – must register by Nov. 30)




Dell World 2013 Dell World 2013

December 11, 2013, Austin, TX


Dell World is Dell’s annual tech conference. This year it features a keynote address by Michael Dell, CEO of Dell, and one by Elon Musk, co-founder of PayPal. Entertainment by CAMP FREDDY.


Small Business Trends will be there!


Hashtag: #Dellworld




WordStream’s $25,000 Marketing Makeover

December 15, 2013, Online


Win $25,000 in pay-per-click advertising budget for 2014, plus marketing tools from WordStream and Constant Contact. Grade and get paid today! Hashtag: #25KforPPC




Affiliate Management Days San Francisco 2014 Affiliate Management Days San Francisco 2014

March 19, 2014, San Francisco, CA


AM Days is the must attend event for affiliate managers who are responsible for their company’s affiliate marketing strategy, management and operations. Whether you have an existing affiliate program or you are creating a new initiative, AMDays offers you valuable insight into how other online retailers are successfully implementing and managing their affiliate programs. Topics include: Affiliate program set up; Affiliate recruitment techniques; Affiliate marketing fraud; M-commerce; and much more.

Hashtag: #AMDays




ICON14 by Infusionsoft ICON14 by Infusionsoft

April 23, 2014, Phoenix, AZ


#ICON14 is the eighth annual conference for small business, hosted by Infusionsoft (previously called Infusioncon). Over 3,000 attendees expected. Confirmed speakers include Seth Godin, JJ Ramberg and Peter Shankman.


Hashtag: #ICON14

Discount Code

smallbiztrends (Get an extra $100 off)




More Events



More Contests



This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends and SmallBizTechnology.


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He DOES exist! He DOES exist!

As if to debunk rumors that Clayton Makepeace is a mythological creature – a possible cousin of Big Foot — the big guy has agreed to speak at AWAI’s 2012 Boot Camp, October 24-28!


First, he’ll reveal the techniques he uses to create video sales letters that attract armies of new customers…


And, second, he’ll host a workshop on how to make your benefits sparkle!


This is the first and ONLY time Clayton has spoken ANYWHERE in three long years! He’s been too busy creating winning campaigns for his clients. So I’d suggest you jump on over to AWAI and check this out for yourself.


Here’s the link: http://www.awaionline.com/b12/makepeace


We’re looking forward to seeing YOU in October!


Wendy “The Redhead” Makepeace






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Speed Up WordPress – Even on a Shared Hosting!

Summary: Is it possible to have a fast WordPress blog on a shared hosting? Yes - here's the video proof of what's possible when you speed up WordPress like a ninja.



You might have read some of my WordPress optimization posts, like how to optimize images and .htaccess rules for site speed. So you know that I'm getting quite good at speeding up WordPress.


So maybe it's time to see just how fast I've taken this blog now...


Here's how fast my blog loads compared to couple of my favorite blogs...



Can't see the video? Watch it on YouTube: Speed Up WordPress.


About the test


There's a timer at the bottom, each sites screenshot (taken every 0.1 seconds) pops up when the site render is started = First render (FR) - before that the screen is white - and screenshot turns gray after the site is fully loaded = Fully Loaded (FL).



  • This test was executed on the 27th of May 2010

  • Test and video were done using the WebPageTest.org visual comparison tool.

  • For each URL, 3 first-view tests were be run from 'Dulles, VA - 1.5Mbps ADSL' and the median run was used for comparison.

  • I edited the video on Windows Movie Maker - I had to, because the video went too fast from 0 to 1.2 seconds! :)

  • The tests reports are public (not sure how long they keep'em there, but here's the website comparison and the original video generated by the visual comparison tool).


Note that load times can be different based on location, time of day, etc - so the other sites in the test might be faster at some other time. I ran the test three times to make sure it was reliable (and rendered video from the last run).


Sites included in this test


I picked 8 blogs I liked, favoring the big blogs, because when you compete, you want to compete with the best, right? I didn't plan to make a video out of it, but did it when I saw the option on the visual comparison tool.



  1. Zemalf.com (First render 0.9s, fully loaded in 1.2s)

  2. Yoast.com (FR 0.9s, FL 3.8s)

  3. ViperChill.com (FR 2.0s, FL 4.1s)

  4. DailyBlogTips.com (FR 1.5s, FL 4.4s)

  5. Copyblogger.com (FR 2.6s, FL 5.1s)

  6. Problogger.net (FR 4.6s, FL 13.1s)

  7. Mashable.com (FR 4.6s, FL ~18s)

  8. SmartPassiveIncome.com (FR 5.8s, FL ~20s)

  9. SEOmoz.org (FR 6.3s, FL ~24s)


Interestingly, the last four sites just begun their rendering when the first five were already fully loaded. At around 6-8 seconds all the sites are "readable" (with main content visible). The last four continued to load scripts, ads, images, etc. after that.


WordPress blog that loads as fast as 1.2 seconds on shared hosting


This tiny WordPress blog of mine, running on shared hosting, was done loading in 1.2 seconds...


I'm pretty sure the other blogs in the video pay more than $9.95 a month for their hosting. That's what I pay for my shared hosting at DreamHost.


My page loading is slower on the individual post like this (abound 3-5 secs fully loaded I think), that's mostly because of Disqus commenting system (boo for slowness, yay for many other things), but I still beat the big guys with their cloud hostings and CDNs fair and square.


Do I need to say that DreamHost is awesome for WordPress blogs? (That's very much of an affiliate link. I couldn't be more proud recommending DreamHost to any WordPress blogger.)


Afterword


My blog is fast, and it's something I'm quite proud of. And now I have a video to proof it :)


Everything in moderation; I have (purposely) very minimalistic design on this blog which favors my blog on a test like this, using CSS-based design without any images is unbeatable. I don't have huge load because I don't have as much traffic as the other blogs on the video, and the amount of traffic might slow the other blogs down.


But my blog would not be this fast without the other tweaks I've done... And it's still pretty cool that I "won" them all, isn't it? And I didn't just win, I CRUSHED them.



  • Is my blog more minimalistic than the other blogs? - Yes.

  • Do all the other blogs get way more traffic than my blog? - Yes.

  • Does my blog kick ass in this speed test and wipe the floor with'em? - Hell yes!


So yeah - the test is just a test, but it gives you an idea how fast my blog now is...


...and I'm confident that your WordPress blog can get just as fast.


Would you like me to show you how to speed up WordPress?


Join the WordPress Speed Challenge to do this yourself - speed up your WordPress blog and make it load a lot faster!




Original post from Zemalf's Website optimization blog:

Speed Up WordPress – Even on a Shared Hosting!








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WordPress Easter Egg – Spoiler free guide for finding it

Summary: Deep inside the WordPress core, there lies a hidden secret, an easter egg, waiting for bloggers to find it when they least expect it....


Unfortunately, no one can be told what the WordPress Easter Egg is.


You have to see it for yourself.



Easter Eggs in WordPress?


Have you run into the WordPress easter egg? In case you haven't, I'll show you how to find it without spoiling the surprise and tell what the easter egg is.


This one has been in the WordPress for quite some time (since 2.6 I think), but not very many people even know it exists. And even less have found it.


When I watched the State of the Word 2010 video by Matt Mullenweg, he mentioned the easter egg in the video (as there are new surprises coming in the WordPress 3.0), so it was a good time to make a post about it...


Is it secret? Is it safe?


It is possible that you will run into this yourself, even that the circumstances that are required to find the easter egg are pretty rare... If you want to save the surprise, DO NOT read the rest of this post.


But I won't spoil the actual surprise by telling anything about the easter egg, just how you can find it. If you'd like to see how to find the hidden run in WordPress, scroll down...


(I added some white space and dots below for those who don't want to read how to find the WordPress easter egg)


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This is the last chance to turn back if you don't want to know how to find the easter egg...


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OK, this is quite simple actually...


The WordPress Easter Egg


You need to have WP Post Revisions enabled. The revision management is ON by default, so unless you have specifically disabled them, you're good to go.


(As it is good practice to disable post revisions to optimize WordPress database, it is possible that you have disabled them. In case you have disabled the post revisions, go enable them temporarily (in the wp-config.php), then continue)


To see what happens...



  • Go to the Dashboard of your WordPress blog

  • Go to any post with revisions

  • On the Edit post screen... Scroll down to find the Post Revisions

  • Click on a revision (ignore the "restore" on the right)

  • On the revision preview screen, scroll down, and find the "Compare Revisions" part

  • (1) Select the same revision on both columns, and

  • (2) hit "Compare Revisions"


WordPress easter egg WordPress Easter Egg Spoiler free guide for finding it


There you go, now you know how...


Go try it out, I think that was pretty damn cool.


Don't spoil the fun for others


Please don't reveal the easter egg in the blog comments here - it's much more fun to see what happens without knowing what to expect...


You are, of course, free to share how to find the WordPress easter egg, like I have done here, so if you liked this post, I'd love to see you link back here and use the buttons below to bookmark and share this post with your WordPress using friends.




Original post from Zemalf's Website optimization blog:

WordPress Easter Egg – Spoiler free guide for finding it








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LinkedIn is not Twitter is not LinkedIn

Summary: Twitter is relaxed, fun and free. LinkedIn is serious, professional and strictly business. This is the way many perceive these two - should you pay attention?


There might not be the right way to use different social networking sites, but I think there is smart way to use them - using different sites for different purposes. This way you don't have to bore your family with the your everyday work-stuff and your business contacts don't need to be reminded how tasty burger you had for lunch when visiting relatives over the weekend.



Don't use all the social networking sites the same way


Chris Brogan made a post, wondering what LinkedIn was thinking when they linked into Twitter, taking people's tweets and posting them on LinkedIn. Chris made a good point that Twitter is a service where anything goes. "It's the scratch pad, watercooler, the phone" - as Chris said it.


But LinkedIn is not like that. LinkedIn is more "serious". For me, LinkedIn is a way to connect with business contacts, job contacts, etc. I don't want to go "WooHoo, boobs!" there EVER. (I probably don't want to do that in Twitter either, at least very often, but at least the CEOs of the companies I work with don't see it when they check my recommendations).


I left a comment on Chris' post, explaining shortly how I use the different social media sites, connecting them selectively together. I have partly covered this before in my post showing how to connect different social media profiles together, but on that post I didn't really explain how I use the different social networking sites, which I think is the smart way of using these services.


Different social networking site, different use


With so many different social media sites, it is easy to get overwhelmed and lose touch on how to use the sites effectively...


First, you should be where the people you want to connect with are too - Often that means focusing on the biggest social networking sites, using them in a way others are using the site - and to an extent, the way others expect you to use the system too.


This is probably what got Chris writing about LinkedIn and their Twitter integration, suggesting people to stop importing your Twitter feed into LinkedIn indiscriminately. For people using Twitter very differently than LinkedIn, connecting Twitter to LinkedIn is not a good idea, if you're using LinkedIn like most people are - for more "serious" business.


The same goes for Facebook, MySpace and any other social networking site you're using. You use them the way you like, but you should consider the people you are there for too... depending on how are they using the service and why you are connecting there.


Three social networking sites, four different purposes


For me, there are three main social networking sites I use. And I use them in very different way. The main services I use are



  • Twitter

  • Facebook

  • LinkedIn


Twitter is my main channel of communicating. There I share things I do, links and info I found interesting and think others will like too. On Twitter I can discuss with people and connect with people I otherwise couldn't.


On Twitter, I follow everyone and connect with wide variety of people, because I think that's what Twitter was made for. For me, Twitter is the service where "anything goes".


I tweet...



  • links I like

  • about things I do

  • what I'm thinking

  • new blog posts

  • photos, videos, etc...


I use Twitter...



  • to connect with people

  • to promote others

  • to engage in quick and easy discussions


Twitter is the fastest way to connect to me.


I post things on Twitter that I wouldn't post to LinkedIn. LinkedIn I use for business and work related things. I connect with people who I've done business with. This makes LinkedIn very different environment for me. I don't post all the links and articles I like there, only the ones that are related the "business and work side" of me.


Also, LinkedIn was not built to get 50 updates a day from you. It just doesn't make sense for me to flood everything I do in there. This keeps the focus on what I like people there to see. And in case someone is interested, I have the links to my other profiles there.


On Facebook, I use personal profile and Facebook page to separate my "private" life from everything else. If you've read my Posterous post about personal Facebook fan page, you know that I have saved Facebook personal profile only for my family and close friends.


I don't accept friend requests from people I don't know and haven't met at some point. For that purpose and to connect with everyone who wants to connect with me, I created my personal Facebook page (check my connect page for the Facebook widget, I moved there to unclutter my sidebar).


There are people who are using Facebook very differently, and they have rendered their personal profile unusable by "becoming friends" with thousands of people. There are people who "connect" with everyone in LinkedIn, not just the ones they have done business with.


I'm not saying it's wrong to use these services like that, but I know that for me, all the services are usable, beneficial and fun - for different reasons. Thus, I can recommend using the different social networkings sites, well, differently and for different aspects of your life.


Summary


I use different social networking sites for different purposes.



  • Twitter for everything,

  • LinkedIn for business,

  • Facebook personal profile page to connect with friends and family, and

  • Facebook page for blog (business) related things


By using the three services in four different ways, I am able to connect with people from at least 4 different aspects of my life and keep them somewhat separated. Also, I don't get distracted by personal stuff when I'm in the "work mood" and I don't get dragged into doing work when the only thing I want to do is check what my family's been doing lately.


What about you? Are you using the different sites for different purposes?




Original post from Zemalf's Website optimization blog:

LinkedIn is not Twitter is not LinkedIn








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