Twitter Stock Hits New High Following Rollout of Ad Targeting

Twitter's second month as a public company is off to a promising start.

The social network's stock topped $51 a share in early trading Tuesday, a gain of more than 4% and a new high for the company. Twitter's stock had previously shot up by more than 9% in trading on Monday, its biggest single-day gain since going public on Nov. 7

See also: Will Twitter Be the Last Big Social Media IPO?

The stock surge follows the news late last week that Twitter will let more advertisers target users based on their web browsing histories. The retargeting ad program, called tailored audiences, is viewed by many analysts as a more effective and lucrative marketing tool Read more...

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