We’re still here…

Thanks everyone for all the wonderful comments. They are greatly appreciated.

But, don’t worry…we’re still here!

Please feel free to let us know if you have any questions. You can do so by posting right here on the blog…or…email me at our support email box at support@makepeacetotalpackage.com. I try to check it every day to see if there are any customer service questions that need to be answered.

And, don’t forget, all of Clayton’s articles are still available at the top of this page under the masthead. Just click the “Archive” link.

Plus, you’ll find some very valuable information in the “Copywriters Tools” section. In this section you’ll find our extensive Direct Response Glossary, Interviews with some of the top copywriters in the field and recommendations from Clayton on what you should be reading.

I’ll look forward to hearing from you!

Yours for Every Success,

Wendy Makepeace

General Manager

The Total Package

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3 Things to Consider Before Launching a New Product

Whether you're launching a product for the first time or revealing a new collection, the process of getting the word out and driving conversion can be intimidating and overwhelming. Once you consider naming your product, financing, manufacturing and marketing, the prospect of launching a new product can create stress for even the most level-headed and accomplished entrepreneur

See also: 4 Ways to Improve Your CRM

Below, we outline a few tips from industry experts about the important factors to bring into focus before launching a new product

1. Determine What Customers Want

This may seem basic, but before you go through the trouble of developing and launching a new product, you should do considerable research to ensure that there is a place for your product in the market. You might have a revolutionary and awe-inspiring product in mind, but if no one is willing to pony up the cash for it, you're out of luck (and you've wasted the time and money you spent investing in your idea) Read more...

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3 Netflix Shows Earn 6 Golden Globe Nominations

HBO earned nine nominations, the most for a TV network, for next year's Golden Globes on the strength of its Liberace biopic Behind the Candelabra. Online streaming darling Netflix wasn't too far behind, snagging six nods during Thursday's nominations ceremony

Netflix — which made history in September when its original series House of Cards became the first web-only series to win an award during a Primetime Emmys — grabbed four Golden Globes nominations for the political thriller, including Best Drama, Best Actor (Kevin Spacey), Best Actress (Robin Wright) and Best Supporting Actor (Corey Stoll) Read more...

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Coders Trade Secrets on the Smartest Corner of the Internet

There's a niche market for everything — curly hair, cat apps, photos that only last a couple of seconds. And for the millions of programmers that work behind the scenes to give all those offbeat obsessions a digital place to live, they, too, have their own corner of the Internet: Stack Overflow.

In this programmer's den, questions with expert answers are the norm. Having a specific problem with Java? Type your question into a search engine and, more likely than not, you'll be taken to Stack Overflow — where that problem has already been solved by a once-novice like yourself who has now made it into the programming big leagues. Run across a brand new issue with a rarely-used software? Create a new thread on the site and, shortly, you'll have multiple answers from others who have either been in your shoes and figured it out, or who simply took on the challenge when you asked. Read more...

More about Tech, Programming, Stack Overflow, Tech Innovators Series, and Tech Innovators



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MTA Tests Lasers, Thermal Cameras to Stop Subway Deaths

Can high tech gizmos like lasers, motion sensors, thermal cameras and smart video software prevent people from dying on the subway tracks?

The New York City's Metropolitan Transportation Authority (MTA) wants to find out. The authority is working on a pilot program to evaluate four different systems to detect when somebody falls on the tracks and stop trains from hitting the person

See also: Would Automated Trains Have Prevented a Fatal Derailment?

The MTA will install the systems in a subway station to test if they're viable and consider whether to install them throughout the city in hopes of stopping an increasing number of injuries and deaths on the tracks, as first reported by The New York Daily News , and confirmed to Mashable by the MTA Read more...

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Prankster Brings Snow to the Desert for a Kiss

Snow in the Arizona desert? It sounds like a far-fetched Christmas miracle

But with the help of a few crew members, YouTube prankster Stuart Edge managed to make it happen, and earned a few kisses in the process.

See also: Cold-Hearted Snowman Prank Scares the Snow Out of Shoppers

Edge and and his friend Christian surveyed men and women on the Arizona State University campus about the holidays. The school is located in Tempe, where the average temperature high for December is 68 degrees and snow is extremely unlikely. So when the two asked participants if they would kiss someone in the snow, many said yes. That's when a few behind-the-scenes crew members turned on the hidden snow machine and lowered a sprig of mistletoe on a string. Read more...

More about Youtube, Humor, Christmas, Pranks, and Viral Video



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Gmail Will Never Ask You to 'Display Images Below' Again

Gmail will no longer wait for your permission to "display images below."

Google rolled out improvements to how Gmail handles images on Thursday, specifically related to its automatic display of pictures within emails. From now on, you'll never see that pesky prompt again

See also: 20 Strange and Hilarious Google Street View Sightings

The message was initially aimed to protect Gmail users from unknown senders who may try to compromise the security of your computer or mobile device using images.

Now, all images are checked for viruses and malware ahead of time, so it doesn't matter whether the picture came from someone you knowGoogle is now serving images through its own secure proxy servers, instead of directly from external host servers. Read more...

More about Google, Gmail, Privacy, Tech, and Apps Software



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