GoDaddy's controversial Super Bowl commercials and the negative reactions that follow them have become a kind of American tradition in their own right, but it looks like the company is finally switching gears.
GoDaddy announced Thursday that it plans to move away from the racy, hyper-sexual Super Bowl ads of recent years in favor a more "mature" approach for the next big game. The company has purchased two 30-second spots, one for each half of the game, which will play up what the brand stands for rather than "risque innuendo."
"We’ve matured. We’ve evolved," Barb Rechterman, the company's chief marketing officer, said in a statement. "Our new brand of Super Bowl commercials will make it crystal clear what we do and who we stand for." Read more...
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