Tuesday, August 20, 2013

Conde Nast Begins Outsourcing Subscriptions to Amazon

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Conde Nast, which has long sold magazine subscriptions on its website, is starting to outsource subscription fulfillment to Amazon.


On Tuesday, the publisher announced that Amazon will now handle sales of print and digital subscriptions — both first-time subscriptions and renewals — for seven of its magazines. When customers click to purchase a subscription to Vanity Fair, Vogue, Wired, Lucky, Glamour, Golf Digest or Bon Appetit, they will be directed to Amazon.com — not a form on Conde Nast's website. Should the pilot round go well, Conde Nast is planning to transfer sales of its other titles from its website to Amazon as well, a Conde Nast spokesperson said in a phone interview with Mashable Tuesday. Read more...


More about Amazon, Magazines, Conde Nast, Vogue, and Vanity Fair



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