Talk to most small businesses about social media, and they want to know how to get more fans and followers. But what if you already have a large following? How do you turn those fans into customers?
That's the challenge Meg Faure, founder of The Baby Sense Company, and Jeremy Pepper, a Los Angeles-based social media and public relations consultant on our Small Business Panel, are taking on this month. Faure is the international bestselling author of Baby Sense, which over the past decade she has expanded into a franchise that includes several more books, a seminar series and an ecommerce business that spans three continents. Read more...
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