Thursday, August 1, 2013

Califone's New Music Video 'Stitches' Tumblr Together

Stitches

The digital age has, of late, inspired some pretty crafty music videos: Kanye West sought to revolutionize Internet-based video with interactive, screen-grabbing visuals for his "BLKKK SKKKN HEAD," and others have taken to gadgets and gizmos to record human history firsts


But most recently, Chicago-based band Califone has tapped social media and micro-blogging site Tumblr to interact with fans and users on a much more proactive front. Working with filmmaker Braden King and programmer Jeff Garneau, Califone this week debuted the music video for "Stitches," its forthcoming album's title track.


Garneau programmed the page to snag images and GIFs from the Tumblr ecosystem to whip together an ever-changing stream of media (that's right, it's different every time you load it)Watch the video here. Read more...


More about Music, Tumblr, Music Videos, Entertainment, and Video



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