No amount of advertising, tweeting or direct mailing can impact customers the way an objective peer review can. That’s because in the era of social media and online reviews, it’s not what you say about your business that matters; it’s what others say about you
According to a survey conducted by Dimensional Research and sponsored by Zendesk, 90% of respondents said that positive online reviews influenced their buying decisions, and 86% said their buying decisions were influenced by negative reviews.
While online reviews are a precious commodity for any business, soliciting reviews from customers can be a delicate courtship. In many cases, the biggest obstacle that small businesses have with online reviews isn’t getting negative ones — it’s getting them at all. Many small business owners can be skittish about asking customers for reviews, worrying that they’ll annoy and turn off a once happy customer. Read more...
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